Where we shoot
On the Treasure Coast and across the Palm Beaches.
Allen lives and shoots here now, after two decades of national campaign work elsewhere. Stills and motion, both. That combination is unusual in this market: campaign-level craft, available for a day, for a business with fifteen tables.
Coverage
Routine, no travel conversation needed
Further afield is a conversation about travel rather than a no, and for a multi-day booking it usually is not an issue at all. Our wider service area is on the areas served page.
Who books this locally
What we get called for around here
Restaurants and cafes
Menu and delivery app photography, the room, the crew, and a seasonal refresh before the season turns. Pairs with restaurant websites.
Retail and e-commerce
Product ranges shot for listings and for ads, plus the storefront and interior for the Google profile. Pairs with Shopify work.
Trades and home services
Crew, vehicles, completed work and before-and-after sets. The photography that proves a service business is real, which is most of what a homeowner is checking. Pairs with home services sites.
Salons, spas and studios
The space, the team and the actual results, refreshed as staff change. Pairs with salon and spa sites.
Real estate and hospitality
Interiors, twilight exteriors and detail sets for listings and developers. Pairs with agent websites.
Professional services
Founder and team portraits, the office, and the on-camera interviews that do the actual selling for anyone whose product is their own judgement. See interview video.
Designers and realtors
The finished project, shot properly, plus you on camera explaining the work. The combination that turns a portfolio into a reason to call. See interview video.
Why local matters here
Seasonal, bilingual and on the water
Three things about this market change how a shoot gets planned, and a photographer flying in for the day does not know any of them.
The season is real. Your winter trade and your August trade do not look alike, and a photograph of a packed dining room is worth considerably more than a photograph of an empty one. Shoot the busy months while they are busy, and shoot the seasonal material well ahead of when it has to run.
A lot of businesses here work in two languages. Allen is a native Spanish speaker and shot most of the archive in Colombia and across Latin America. On set with a kitchen crew that matters more than it sounds.
The light is not the light anywhere else. Midday sun here is brutal and contrasty, and afternoon storms roll through most of the summer. Exteriors get scheduled around that rather than in spite of it, which is the sort of thing you only know from shooting here.
Photography by Allen Velasquez. Used with permission. See his portfolio
Common questions
Local questions
Do you charge travel within Palm Beach County?
No. The county and the Treasure Coast are the home patch and there is no travel line on a local booking. Beyond that we will tell you the number up front rather than adding it to an invoice later.
Can you shoot on a boat?
Yes, and Allen shoots marine and yacht work, which has its own page on his site. On-water work gets scheduled around light and weather more tightly than anything else, so it needs a flexible date.
We are a seasonal business. When should we shoot?
During your season, not out of it, and early enough in it that the images are ready to use while the season is still running. Practically that usually means shooting the winter material in late autumn and the summer material in spring.
Do you work with businesses outside the area?
Yes, for the marketing side, which is location independent and something we do routinely. See remote work. Photography needs somebody in the room, so for a shoot outside the area it is a travel conversation.
Keep going
Where to next
Next step
Let us look at what you have got.
Send over your website, your Google profile, whatever photography you already own. We will tell you straight what is worth keeping, what is costing you, and whether you need a shoot at all. No charge and no pitch attached to it.